Innovation-as-a-service: an ideation-powered transformation

Sales and Marketing
Dec 21, 2017
Digital transformation is crucial for the survival of your organization – something you’re already deeply aware of. But do you know where to get started, what your focus should be, and what you can reasonably expect in terms of business value? If not, an ideation trajectory might be just what you need to bridge the gap from theory to practice.
Despite its buzzword status, ‘digital transformation’ can be a hard thing to grasp. Most businesses today know that they’ll have to make major (digital) changes soon. Yet, they find it easy to get lost in the plethora of available options. What’s even harder is determining what could genuinely work for them, and what would be just another waste of time and resources. Recognize the issue? Ideation, the creative process of generating, developing, and communicating new ideas, can be a perfect way to gain insight and focus, initiate a cultural shift, and get started on your transformation.

A systematic approach

With ideation, the goal is to gradually build trust in digital transformation throughout the organization by means of a careful, step-by-step process of experimentation and adaptation.

 innovation as a service 

There are two distinct phases:

- Divergence: This phase typically starts with an ideation workshop, in which employees with a particular set of skills come together to exchange ideas. The goal is to get acquainted with new technologies and think about possible opportunities for the company to create value from them. The outcome of this phase is a concrete set of possible trajectories to take.

- Convergence: Here’s where things get practical. Experiments and desired outcomes are described in detail and KPIs are determined. Based on the eventual outcome of the experiment, a new technology or solution is adopted or rejected. The goal of this methodology is making the digital ‘voyage’ tangible. 

Ideally, this entire process is repeated 2 to 3 times per year.

Digital maturity

When it comes to digital transformation, many CEOs or CIOs think they’ll have to revamp their entire organization from the get-go to keep up with the competition. The truth, however, is that there are four possible gradations of digital transformation in an organization that range from solving a particular problem to reinventing the entire business model.

 Innovation as a service

In the process mentioned above, the organization’s current strategy and digital maturity are used as inputs rather than subject to change. For example, if you don’t have the required technological infrastructure, you can use the cloud to experiment first. And remember: failure is always an option – but doing nothing never is.

Innovation-as-a-service at delaware

At delaware, we offer coaching services that are aimed specifically at facilitating this digital transformation trajectory: innovation-as-a-service. A group of highly-skilled consultants sets up a digital transformation workshop at your company to get the ball rolling and introduce you and your team(s) to new technologies like bots, RPAs, etc. Together, we’ll determine possible outcomes and priorities to ensure you start your digital journey on the right track.
Author: Thierry Bruyneel. You can connect with Thierry on LinkedIn.