5/12/2014

Delaware Consulting strengthens digital business with new office in New York (USA)

Delaware Consulting recently opened a new office in New York in the United States. With this new base, Delaware aims to be at the forefront to strengthen the presence of its digital arm, Delaware Digital, in the northeast of the U.S. Delaware Digital provides total solutions for the development and optimization of Digital Business solutions based on SAP, Adobe and Sitecore.

New base in northeast U.S.A. allows Digital to serve its growing market

The new office is located on the seventh floor of an imposing skyscraper at 1177 Avenue of the Americas, in the heart of Manhattan. “Since New York is a global center of finance, fashion, publishing and real estate, more Fortune 500 companies are established there than in any other American metropolis,” says Olivier Verberckmoes, partner in charge of Digital at Delaware Consulting. “Moreover, ‘the city that never sleeps’, with its progressive image, its multitude of influences and economic activities, is the ideal breeding ground to strengthen our digital portfolio in the U.S.” A few years ago, Delaware Consulting opened an office in Atlanta, in the southeast of the country.

Delaware Digital provides total solutions for the development and optimization of Digital Business solutions from concept to development and follow-up. Converting large amounts of data into actionable insights plays a key role in this. “To that end we work with reputable IT and marketing partners like SAP, Adobe, hybris, Sitecore, and many others. Guiding a flawless customer experience through both digital and physical channels is key. For example, we collect relevant data and information to get insight into user behavior. We then propose an all-rounded tailored solution, involving marketing, technology as well as strategy. The result? Higher competitiveness and increasing conversion.”

From Insight to Solution

With its extensive range Delaware Digital fully responds to the rapidly growing market of Digital. “Both customers and businesses today expect a seamless brand and shopping experience across all channels,” explains Olivier. “In order to remain competitive, companies must adapt to the behavior of the users who come in contact with the company online. In addition, the Digital Business is increasingly becoming a differentiator when building profitable customer relationships. This evolution ensures that the market for Digital Business – worth a total of 37 billion dollar – is currently experiencing accelerated growth..