The ‘glocal’ challenge
Striking the right balance between a certain degree of standardization of the solution on an international level and compliance with local professional specificities was the major challenge of this project.
"Every country has its own ways of working. For example, JLL Belux has developed a specific system for the management of immovable property for its agents. In addition, some countries were more advanced than others in customer relations management. Belgium already had a CRM system that had become obsolete, whereas other countries only worked in Excel. For delaware and our teams, the main challenge was to personalize the solution so that it would meet our local expectations and represent true progress, whilst also preserving a certain international consistency," says Valina Sempot, Head of Marketing, Communication, Research and Information Management at JLL Belux.
Such a piece of ‘glocal’ synthesis between global and local demand is often perilous. JLL Belux points out that delaware has managed to pull off the exercise brilliantly, sometimes even managing to simplify the solution without ever detracting from its functional depth.