Customer Moments

Do you really know who your customers are and what they want?

Our customer insights experts focus on identifying and optimizing the moments of truth across the customer journey. We strive to offer an effortless experience to your customers in order to foster sustainable loyalty. Instead of making assumptions about who your customers are, what they want and what will generate value for your business, we help you reveal the true power of your customer data. 

Getting to know your customer better is a prerequisite for any successful digital transformation. Find out how customer moments contribute to creating effortless experiences.

Advanced insight & activation

With the right insights, you can move from static, assumption-based activities to dynamic and relevant data-driven marketing and sales engagement.

Voice of the customer

Start listening closely to your customers’ needs. Use their real behavior and preferences to create customer experiences that are easy and seamless, thus fostering sustainable customer loyalty.

Persona definition

We combine data and persona mapping to bring customer segments to life without losing track of growth opportunities and revenue potential. It’s about focus and alignment of priorities.

Customer journeys

Given the complexity of customer interactions today, customer journeys are visual maps that help you identify pain points across the buyer journey. We focus on ensuring simplicity and seamless experiences.

Loyalty and ambassadorship

An effortless experience encourages long-term customer loyalty. Putting the customer first requires more than sending out a few special offers, however. We combine data and marketing activation to forge lasting emotional links between your business and your customers, enabling you to become a ’love brand’.

blog

Why predictive planning is essential in the new normal

The pandemic has changed the rules of the game: how businesses run, how their data and analytics work, and how to identify and react to new risks. Identification of data that is considered reliable for setting and adjusting plans is more important than ever. Certain business outcomes can no longer be predicted or applied with older forecasting methods which puts pressure on businesses to quickly adopt a more agile, data-driven approach. 

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The new CFO office: 4 steps to transformation

As a CFO, you are busier than ever this year, assessing your organization’s liquidity, optimizing cash reserves and developing what-if scenarios to weather the impacts of the coronavirus crisis. Yet, what about the future after this crisis? Will your role and that of your team be different? We asked Kristof Stouthuysen, professor of management accounting at Vlerick Business School, during his talk at our recent Inspiration Fair in Belgium of which you can download the recording here. Spoiler alert: finance will be more fun!

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Effortless experience in practice: the architecture behind great customer interactions

Remove friction to boost success, for customers as well as employees: that’s the core of ‘effortless experience’. But what does that mean for your enterprise architecture and software infrastructure? Which tools should you use, and how should they interact? How can data move through the organization in a way that empowers employees and delights customers? Software architect Wim Meerschman sketches out an elegant and powerful solution. 

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