Advanced insight & activation
With the right insights, you can move from static, assumption-based activities to dynamic and relevant data-driven marketing and sales engagement.
Voice of the customer
Start listening closely to your customers’ needs. Use their real behavior and preferences to create customer experiences that are easy and seamless, thus fostering sustainable customer loyalty.
We combine data and persona mapping to bring customer segments to life without losing track of growth opportunities and revenue potential. It’s about focus and alignment of priorities.
Given the complexity of customer interactions today, customer journeys are visual maps that help you identify pain points across the buyer journey. We focus on ensuring simplicity and seamless experiences.
Loyalty and ambassadorship
An effortless experience encourages long-term customer loyalty. Putting the customer first requires more than sending out a few special offers, however. We combine data and marketing activation to forge lasting emotional links between your business and your customers, enabling you to become a ’love brand’.
The pandemic has changed the rules of the game: how businesses run, how their data and analytics work, and how to identify and react to new risks. Identification of data that is considered reliable for setting and adjusting plans is more important than ever. Certain business outcomes can no longer be predicted or applied with older forecasting methods which puts pressure on businesses to quickly adopt a more agile, data-driven approach.
While the concept of Virtual Reality (VR) has been prominently featured in fictional media over the years as a device for the future, it has struggled to make headway as a mainstream technology in the real world. However, the time has now come for VR to lead the next big step in computing.
As a CFO, you are busier than ever this year, assessing your organization’s liquidity, optimizing cash reserves and developing what-if scenarios to weather the impacts of the coronavirus crisis. Yet, what about the future after this crisis? Will your role and that of your team be different? We asked Kristof Stouthuysen, professor of management accounting at Vlerick Business School, during his talk at our recent Inspiration Fair in Belgium of which you can download the recording here. Spoiler alert: finance will be more fun!
Remove friction to boost success, for customers as well as employees: that’s the core of ‘effortless experience’. But what does that mean for your enterprise architecture and software infrastructure? Which tools should you use, and how should they interact? How can data move through the organization in a way that empowers employees and delights customers? Software architect Wim Meerschman sketches out an elegant and powerful solution.