
User validation through user testing
Bringing the user on board from the beginning will increase conversion and drastically improve your website’s user experience.
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Eye tracking is an excellent way to gather insights about a website visitor's unconscious surfing behavior. Combined with explorative interviews, it provides a wealth of insights on possible hurdles and breaking points in the design of your website.
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Analyzing mass traffic user behavior on your website will allow you to understand how users interact with your website or platform. Heat maps and scroll maps are analytical visual aids that guide you in tailoring your website’s structure to the needs of your visitors.
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Customers know best. Wether you want to get insights from a wide range or just a specific group of customers, benefit from the possibility to uncover new opportunities or validate existing ideas before acting upon them.
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Test the effectiveness of a solution early on by serving users with prototypes, and gain actionable user insights that lead to optimized user experiences. Rapid and remote user testing enables you to avoid investing in suboptimal solutions.

Proof of concept
Dare to experiment and accelerate your business transformation roadmap. Discover our innovation-as-a-service approach and move seamlessly from proof of concept to value.
- Define tangible innovative experiments.
- Assess the potential of small-scale experiments.
- Prioritize and roll out successful pilots.
- Accelerate your transformation journey.
organizations spend up to 60% of their time on activities that do not add value for the customer - with a proven transformation approach, you can increase efficiency by as much as 25%

Rapid prototyping
Speed up innovation by involving users and internal stakeholders in co-creative design sprints. Discover how our rapid prototyping approach delivers results.
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Bringing everybody concerned to the table right from the start leads to solutions that respond optimally to a business need – whether you seek to introduce new business models or transform existing ones.
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End users are involved from the earliest phases and validate scenarios, leading to more informed business decisions.
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By defining the requirements through a co-creative process, internal support is guaranteed – leading to a faster adoption cycle.
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Rapid prototyping is an agile and lean way to achieve a visual representation of a business idea. It’s an intensive co-creation approach that delivers user-validated results in just 5 days.

Process Excellence
Organizations spend up to 60% of their time on activities that do not add value for the customer. We can help you break down silos in your organization and increase efficiency.
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Increase your Net Promotor Score and make buying from you a delightful experience by aligning your operational process with your customers’ journeys. Benefit from our ’outside-in and inside-out’ approach to transforming and improving your customer processes and organization.
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Research shows that employees spend up to 60% of their time on tasks with low to no added value for the customer, resulting in loss of customer focus and in extra costs. Through process improvement and operational excellence, we help our customers reduce waste and increase employee engagement.
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Acquisitions and organic growth often result in a lack of standardization in processes and systems. Strong vertical organizational focus leads to silo thinking and suboptimal corporate organization.
We help our customers streamline their working methods via our cross-boundary process transformation approach.

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Endlessly searching for that one way to make something work won’t teach you a thing. But learning from the ways that don’t work allows you to understand and harness drivers of success in the real world.
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We create the most optimal combination of success factors and field test this version of your business case. We then collect data and adapt where needed, exploring how success factors can vary and defining how best to respond before deploying your business case.
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Taking a business case out of its safe environment can be nerve racking. We’re here to assist you in deploying your business case on a full scale – freeing you to focus on your customers.
blog
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Why predictive planning is essential in the new normal
The pandemic has changed the rules of the game: how businesses run, how their data and analytics work, and how to identify and react to new risks. Identification of data that is considered reliable for setting and adjusting plans is more important than ever. Certain business outcomes can no longer be predicted or applied with older forecasting methods which puts pressure on businesses to quickly adopt a more agile, data-driven approach.
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Vision of the manufacturing future: how VR is set to transform the factory and the warehouse
While the concept of Virtual Reality (VR) has been prominently featured in fictional media over the years as a device for the future, it has struggled to make headway as a mainstream technology in the real world. However, the time has now come for VR to lead the next big step in computing.

The new CFO office: 4 steps to transformation
As a CFO, you are busier than ever this year, assessing your organization’s liquidity, optimizing cash reserves and developing what-if scenarios to weather the impacts of the coronavirus crisis. Yet, what about the future after this crisis? Will your role and that of your team be different? We asked Kristof Stouthuysen, professor of management accounting at Vlerick Business School, during his talk at our recent Inspiration Fair in Belgium of which you can download the recording here. Spoiler alert: finance will be more fun!
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Effortless experience in practice: the architecture behind great customer interactions
Remove friction to boost success, for customers as well as employees: that’s the core of ‘effortless experience’. But what does that mean for your enterprise architecture and software infrastructure? Which tools should you use, and how should they interact? How can data move through the organization in a way that empowers employees and delights customers? Software architect Wim Meerschman sketches out an elegant and powerful solution.