Accelerate Transform

User validation through user testing

Bringing the user on board from the beginning will increase conversion and drastically improve your website’s user experience.

Eye tracking is an excellent way to gather insights about a website visitor's unconscious surfing behavior. Combined with explorative interviews, it provides a wealth of insights on possible hurdles and breaking points in the design of your website.
Analyzing mass traffic user behavior on your website will allow you to understand how users interact with your website or platform. Heat maps and scroll maps are analytical visual aids that guide you in tailoring your website’s structure to the needs of your visitors.
Customers know best. Wether you want to get insights from a wide range or just a specific group of customers, benefit from the possibility to uncover new opportunities or validate existing ideas before acting upon them.
Test the effectiveness of a solution early on by serving users with prototypes, and gain actionable user insights that lead to optimized user experiences. Rapid and remote user testing enables you to avoid investing in suboptimal solutions.

Proof of concept

Dare to experiment and accelerate your business transformation roadmap. Discover our innovation-as-a-service approach and move seamlessly from proof of concept to value.

Define tangible innovative experiments.
Assess the potential of small-scale experiments.
Prioritize and roll out successful pilots.
Accelerate your transformation journey.

organizations spend up to 60% of their time on activities that do not add value for the customer - with a proven transformation approach, you can increase efficiency by as much as 25%

Rapid prototyping

Speed up innovation by involving users and internal stakeholders in co-creative design sprints. Discover how our rapid prototyping approach delivers results.

Bringing everybody concerned to the table right from the start leads to solutions that respond optimally to a business need – whether you seek to introduce new business models or transform existing ones.
End users are involved from the earliest phases and validate scenarios, leading to more informed business decisions.
By defining the requirements through a co-creative process, internal support is guaranteed – leading to a faster adoption cycle.
Rapid prototyping is an agile and lean way to achieve a visual representation of a business idea. It’s an intensive co-creation approach that delivers user-validated results in just 5 days.

Process Excellence

Organizations spend up to 60% of their time on activities that do not add value for the customer. We can help you break down silos in your organization and increase efficiency.

Increase your Net Promotor Score and make buying from you a delightful experience by aligning your operational process with your customers’ journeys. Benefit from our ’outside-in and inside-out’ approach to transforming and improving your customer processes and organization.
Research shows that employees spend up to 60% of their time on tasks with low to no added value for the customer, resulting in loss of customer focus and in extra costs. Through process improvement and operational excellence, we help our customers reduce waste and increase employee engagement.
Acquisitions and organic growth often result in a lack of standardization in processes and systems. Strong vertical organizational focus leads to silo thinking and suboptimal corporate organization.
We help our customers streamline their working methods via our cross-boundary process transformation approach.

Endlessly searching for that one way to make something work won’t teach you a thing. But learning from the ways that don’t work allows you to understand and harness drivers of success in the real world.
We create the most optimal combination of success factors and field test this version of your business case. We then collect data and adapt where needed, exploring how success factors can vary and defining how best to respond before deploying your business case.
Taking a business case out of its safe environment can be nerve racking. We’re here to assist you in deploying your business case on a full scale – freeing you to focus on your customers.

3 misconceptions about 'lot size' one

With the rise of e-commerce, manufacturers are feeling the hot breath of customers in their neck who expect them to deliver highly customized products very quickly. This not only applies to the B2C segment, but also to B2B suppliers. Most Sales & Marketing departments are big fans of this individualized service approach, but for Supply Chain it can sometimes feel like a nightmare. However, expanding the product portfolio with customer-unique products – so-called ‘lot size one’ products – doesn’t have to radically change the supply chain operation. In order to demonstrate that, I want to invalidate some misconceptions which are currently labeled as truth by a large part of the market.

Adieu, Big Brother. Here are the new privacy rules:

Privacy remains a hot topic. Are there any boundaries to our privacy in an era where social media rules? How should we handle the personal data provided by employees, customers or suppliers? Can we freely ask our customers to provide their data for marketing purposes? Are your employees entitled to request your HR department for a deletion of some personal data?

The new General Data Protection Regulation (GDPR) answers all of these questions.

Are augmented reality and virtual reality more than just a gimmick?

In today’s digital era, mobile and web apps took the business center stage. Through a variety of apps, business users have relevant information literally at their fingertips, any time, any place, anywhere. More recently, augmented reality (AR) and virtual reality (VR) have also presented themselves as alternative ways of accessing information easily – but will these technologies become as mainstream as apps are today? I believe they will. Although they currently mainly evoke images of youngsters chasing Pokémon or women gaining inspiration in virtual fitting rooms, both technologies hold great promise in a B2B context as well.

Beacons meet Hybris Marketing. Match made in heaven?

During my internship at delaware, my main project was to investigate the integration of beacon technology with SAP Hybris Marketing. Since the 1702 update of SAP Hybris Marketing, it had become possible to import beacon data in SAP Hybris Marketing. But how does it do that and where is the added value?

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Accelerate Transform

User validation through user testing

Proof of concept

Rapid prototyping

Process Excellence

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3 misconceptions about 'lot size' one

Adieu, Big Brother. Here are the new privacy rules:

Are augmented reality and virtual reality more than just a gimmick?

Beacons meet Hybris Marketing. Match made in heaven?