With the rise of e-commerce, manufacturers are feeling the hot breath of customers in their neck who expect them to deliver highly customized products very quickly. This not only applies to the B2C segment, but also to B2B suppliers. Most Sales & Marketing departments are big fans of this individualized service approach, but for Supply Chain it can sometimes feel like a nightmare. However, expanding the product portfolio with customer-unique products – so-called ‘lot size one
’ products – doesn’t have to radically change the supply chain operation. In order to demonstrate that, I want to invalidate some misconceptions which are currently labeled as truth by a large part of the market.