Strategy and Insights

Trend watching & ideation

"Trendwatching & ideation are about translating consumer trends on the horizon into useful concepts that you can implement today to close the gap with tomorrow."

We monitor the market and make a realistic prediction of the future. You could say that we translate 'the day after tomorrow' into 'today and tomorrow'.

our Strategy Service team has the deep knowledge required to help you define your strategy, underpin it with sound theory and enrich it with data insights - we are also committed to guiding you along your strategic execution journey; in other words, we ensure that your strategy progresses beyond good intentions and delivers strong results

Corporate strategy

"Corporate strategy is about installing a continuous process to create value from a shared vision – one that’s not only embedded in the minds of your people, but also in their hearts."

Are you aspiring to grow into a strategy-focused organization? Sharpen your focus and mobilize your people.

New business models

"New business models don’t simply address unmet market needs better; they offer an accelerated go-to-market approach through the adoption of innovative technologies. After all, creating value for new or existing customers is what makes companies successful."

Is your current business model at the end of its life? Do you want to generate new market potential? Remember, Rome wasn’t built in a day.

Engagement strategy

"Engagement strategy is about stipulating how to deal with your customers in the broadest sense of the word. This includes gathering insights via journeys & moments and applying your strategy by installing a better omni-channel experience and effective digital marketing."

What is the right moment to interact with your customers and what is the value of a touchpoint for your business? Discover the strength of a customer engagement strategy.

Data strategy

"A well-founded data strategy allows companies to clarify the use of data across the organization and indicates how to realize competitive advantages with data. Once the data strategy is in place, you can convert your data into useful analytics "

Data is widely available within companies, but only 5% of them use that data to improve their decision-making. What about yours? Get useful insights now!

Technology and tooling

"Technology and tooling enable you to validate your existing IT architecture and then review it in relation to your organization’s vision. To what extent does your IT support your future organization and what needs to be done to reach the next level?"

Efficient data streams throughout your end-to-end processes are essential for a customer-oriented strategy. But do you have the right IT technology and tools? Get inspired!

blog

3 misconceptions about 'lot size' one

With the rise of e-commerce, manufacturers are feeling the hot breath of customers in their neck who expect them to deliver highly customized products very quickly. This not only applies to the B2C segment, but also to B2B suppliers. Most Sales & Marketing departments are big fans of this individualized service approach, but for Supply Chain it can sometimes feel like a nightmare. However, expanding the product portfolio with customer-unique products – so-called ‘lot size one’ products – doesn’t have to radically change the supply chain operation. In order to demonstrate that, I want to invalidate some misconceptions which are currently labeled as truth by a large part of the market.
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Adieu, Big Brother. Here are the new privacy rules:

Privacy remains a hot topic. Are there any boundaries to our privacy in an era where social media rules? How should we handle the personal data provided by employees, customers or suppliers? Can we freely ask our customers to provide their data for marketing purposes? Are your employees entitled to request your HR department for a deletion of some personal data?

The new General Data Protection Regulation (GDPR) answers all of these questions.
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Are augmented reality and virtual reality more than just a gimmick?

In today’s digital era, mobile and web apps took the business center stage. Through a variety of apps, business users have relevant information literally at their fingertips, any time, any place, anywhere. More recently, augmented reality (AR) and virtual reality (VR) have also presented themselves as alternative ways of accessing information easily – but will these technologies become as mainstream as apps are today? I believe they will. Although they currently mainly evoke images of youngsters chasing Pokémon or women gaining inspiration in virtual fitting rooms, both technologies hold great promise in a B2B context as well.
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Beacons meet Hybris Marketing. Match made in heaven?

During my internship at delaware, my main project was to investigate the integration of beacon technology with SAP Hybris Marketing. Since the 1702 update of SAP Hybris Marketing, it had become possible to import beacon data in SAP Hybris Marketing. But how does it do that and where is the added value?

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