Data Activation Consultant

You'll guide clients — mostly in sales and marketing contexts — toward smarter ways of putting their data to work. Think customer segmentations, churn models, lead scoring: the kind of analyses that have a direct impact on how a business grows.

What makes this role different is that you're not tied to one tool or technology. You look at a client's situation first, and then figure out the best approach — whether that's a quick win or a longer strategic play. Your recommendations are grounded in what's realistic, not what looks good on paper.

In practice, this means you'll:

• Run discovery sessions with both business and IT stakeholders and translate business challenges into data questions worth solving
• Design and deliver analyses on customer data (segmentation, churn, campaign performance, and more)
• Present findings in a way that makes sense to non-technical stakeholders
• Work tool-agnostically — your value is in the thinking, not the software
• Collaborate closely with clients to make sure insights actually land and get used

We're a team of people who genuinely care about combining data with sales & marketing — and the clients we do it for.

delaware digital is the digital practice of delaware, with roots going back over 23 years in sales & marketing technology delivery across Belgium, the Netherlands, and the UK. We partner with mid-market and enterprise companies whose business depends on digital — and who are looking for more than a vendor. They want someone who truly understands their world, challenges them when needed, and sticks around to make sure things actually work.

Our teams are built around how our customers operate, not around our own internal convenience. Every engagement has a Client Manager, a Solution Architect, and an Impact Lead working together — because we believe good outcomes need the right people asking the right questions at every stage.

• You have + 3 years of experience in a data or analytics role, ideally with some exposure to sales or marketing contexts. You're comfortable with data analysis tools and methodologies, but you don't need to be the most technical person in the room — you just need to know enough to ask the right questions and challenge the answers.
• You have a notion of SQL and Python
• You speak English and Dutch or French
• You have experience in working with marketing automation technology (directly or indirectly)

If you recognise yourself here and you're looking for a role where both your analytical and people skills get to shine — we'd love to hear from you.

At delaware, growth it’s about deepening your expertise, expanding your impact and shaping your own path.  

delaware is committed to creating an inclusive work environment that empowers all our people. A diverse workforce is the best guarantee of success for our employees, our customers, and our partners.

At delaware, we believe consultancy goes hand in hand with flexibility. Customers projects may occasionally require you to travel outside your usual work location, sometimes even abroad. While we take personal circumstances into account as much as possible, a certain openness towards mobility is an inherent part of the consultant role at delaware.