Customer Relationship Management systems

Customer Relationship Management systems

Struggling to track and manage your customer communications and interactions with prospects? A Customer Relationship Management system could be the solution for you.

Do I need a Customer Relationship Management system?

When considering whether a Customer Relationship Management (CRM) solution is right for your business, you should consider the following:

  • Do you want to foster collaboration with external stakeholders, such as suppliers and distributors, by sharing relevant data?
  • Would you benefit from advanced analytics thanks to data mining, correlation, or pattern recognition techniques?
  • Do you need to automate marketing activities, such as automated customer emails?

If the answer is 'yes' to any of the above, then perhaps a CRM system is what you need!

What is a Customer Relationship Management system?

CRM systems are designed to help businesses collate, store, and analyse customer data to improve communications, retention rates, and sales growth.

Customer communication is all-too-often hindered by information scattered across several disparate locations. Without a single customer profile showing contact preferences, order history, and recent contact, businesses struggle to maintain adequate levels of customer satisfaction and miss out on potential revenue.

To combat this, CRMs compile customer data from all touchpoints, including social media, email communications, and website data, providing a centralised overview of each customer. This centralised database not only empowers businesses to better manage their customer relationships, but they can analyse the data to tap into target audience insights and drive marketing campaigns.

What are the key benefits?

  • Integration and automation of sales, marketing, and customer support efforts
  • Centralised database of all customer data, including past, present, and potential customers
  • Easy integration with existing business systems
  • Can be used by all teams with user-friendly functionality and actionable dashboards
  • Improve customer satisfaction with personalised customer service
  • Create effective cross-selling and upselling strategies
  • Categorise customer data by characteristics such as business size, turnover, or industry
  • Gain a holistic view of the customer journey
  • Ensure GDPR compliance with data privacy and security
  • Better internal reporting of sales activity

To learn more about how Delaware can help you find the right CRM solution that meets your business requirements, get in touch today.