Experience matters

Delaware are the Optimizely integration experts you can trust

Optimizely: the composable DXP that powers the entire marketing lifecycle

  • Create content at speed

  • Launch experiments

  • Deliver experiences of the highest quality

What is Optimizely?

Content Management System (CMS)

Manage and publish content across websites, mobile apps, and other digital channels.

Commerce Platform

Create and manage online stores, personalise the shopping experience, and process transactions.

Experimentation & Optimisation

Conduct A/B testing, multivariate testing, and personalisation efforts to improve website performance and conversion rates.

Customer Data Management (CDM)

Unify customer data from various sources to gain insights and deliver personalized experiences.

Why Optimizely?


Named as a Leader in the 2023 Gartner Magic Quadrant for Digital Experience Platforms (DXP)


Recognised as a Leader in The Forrester Wave: Digital Experience Platforms


Winner of ‘Best Overall Content Marketing Company” in the MarTech Breakthrough awards

Optimizely's Customer Choice Partner of the Year

After a great year working with some truly rewarding partners, we’re honoured to have been named Optimizely’s Customer Choice Partner of the Year. 

The annual Optimizely Partner Awards celebrates those who go above and beyond to accelerate customers’ digital transformation journeys.

We were crowned Customer Choice Partner of the Year in recognition of providing an outstanding standard of software implementation and customer service for Optimizely users every step of the way. 

Delaware is committed to supporting Optimizely customers throughout their digital transformation journey so they’re primed for success long after the implementation.

Ready to work with a team of dedicated technology specialists? 

With over 5000 employees in offices across the globe, Delaware is the right partner to develop, innovate and implement technology transformations and guide you towards an intelligent future.

Delaware has the technical skills and industry knowledge needed to help end-users get the most out of the Optimizely experience.
George Lavric - Partner Sales Manager at Optimizely

Start your Optimizely journey today

Request a free demo and we’ll show you why Optimizely is the leading Digital Experience Platform.


Eliminate friction and unlock seamless collaboration


Do more in less time. 
Automate and optimise.


Centralised assets = unlocked potential.
Goodbye silos, hello synergy

Seamless teamwork

For over 10 years, Delaware and Optimizely have been delivering the enterprise-ready DXP to clients like Modular Lighting, Dura-Line, Netafim, and countless others.

Why developers love Optimizely


Technology architecture to suit you: coupled, hybrid or headless


Cloud-first approach for easy deployment and scaling


Tools and workflows that speed up development cycles


Proven platform with reliable support for large projects

Optimizely FAQ

Why should I consider a DXP?

DXPs streamline content management, personalisation, and omnichannel marketing, creating unified customer experiences.

Can it integrate with existing tools and systems?

Yes, Optimizely has open APIs and pre-built integrations that ensure seamless connection with popular tools and platforms.

What makes Optimizely different?

Optimizely's headless architecture offers flexibility, AI features provide insights, and prioritizing developer experience ensures faster development.

Can I get a demo or a free trial?

Yes, we can arrange a free trial so you can experience the platform firsthand. Additionally, we provide demos tailored to your specific needs.

How much will Optimizely cost?

The cost will depend on features, scale, and level of customisation. Get in touch with us for a quote and to explore flexible pricing options.

How do I get started?

Sounds good, right? Soon you’ll be enjoying better ROI on marketing campaigns, improved collaboration and a team that adores you.

Ready to get started?

Alan Edmondson

Alan Edmondson

UK Digital Practice Lead

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Optimizely Knowledge Hub

Video (4 mins): 
A/B testing with Optimizely

Guide (8 mins): 
Your Guide to Optimizely One

Recorded Webinar (20 mins):
Optimizely One guided tour