Our Brand

Our Brand

the delaware brand

One thing is for certain: we are a company in the midst of growth. Our organization continues to evolve, and so does our brand: from ‘Delaware Computing’ to ‘Delaware Consulting’ to simply ‘delaware’.

Our brand is more than our name or our logo. In 2019, we launched an international rebranding exercise, to drive delaware towards further internationalization, total brand consistency and a shared identity.

Our goal? One brand, one delaware, worldwide.

Our brand pattern is a visual representation of how we guide, transform and create continuous improvement for our customers. We created it by dividing the red dot from our logo into individual, flexible elements such as half and quarter circles.

Curious to see how we bring our brand alive? Watch the video.

our tagline

An important part of the delaware brand is our tagline: a short statement that embodies what we stand for. How would you describe delaware? Who better to answer that question than our customers, we thought.

During the interviews, one customer said, “delaware is a company with heart, a lot of heart — and that’s beyond rare in this industry.” And that’s true: to our customers, our commitment goes without saying. We want to do the right thing.

No empty promises, no excuses.
Based on commitment. We deliver.
we commit. we deliver.

we commit. we deliver.

our personality

Our personality, our identity, our DNA – whatever you may want to call it – is what makes delaware ‘delaware’.
It is an overview of why we exist, what makes us different, how we conduct ourselves as an organization and the attributes we look for in our employees.
These 6 adjectives define us. We are...


Put simply: we commit. This commitment means we walk the talk, avoid empty promises and — if something isn’t going to plan — have the courage to state the problem and fix it.

We are fully aware at all times that this reliability is a key component of the trust that many customers have in us.


We love what we do. We celebrate, and express, playfulness and have fun both in the workplace and working with customers.

This isn’t to belittle the seriousness of our tasks; rather, it makes our work more enjoyable and the partnership between us and our customers infinitely more rewarding.  


A key part of being entrepreneurial is thinking outside of the box. We embody this not only in our work, but by bringing an imaginative, let’s-try-it-and-see attitude.

We’re confident in creatively expressing ourselves, and our ideas, to both internal and external audiences. 


We approach our work with a healthy sense of our humanity and a keen awareness of the world around us.

As like-minded individuals, we take all of our projects personally and communicate with our customers with warmth, good humor and respect. 


Knowing that transparency is crucial to problem solving, we’re not afraid to say it like it is. To tell the truth without overengineering or worrying about how or what is being said.

This saves on wasted time, money and confusion; simultaneously, it enables us to deliver better outcomes faster. It nurtures honesty and trust between ourselves, our customers and our stakeholders. 

Quietly confident

Our deep knowledge and wide expertise nurtures a quiet confidence and a certain gravitas within our teams and the wider organization.

At the same time, we communicate with modesty and a lack of ego, ensuring that — as well as bringing insight — we bring trust and assurance to our customers, whatever the challenge. Arrogant we are certainly not.