Sales excellence on the road to ‘effortless experience’
- sales & marketing
What’s the secret of highly successful sales organizations? Is it the charismatic sales professional capable of selling a fridge to a penguin? A genius business strategy that puts customer experience center stage? A cutting-edge CRM tool that facilitates a personalized client approach? “Actually, the secret to sales excellence is all of these, and then some,” says Michiel Debie, senior consultant at delaware.